YouTube will allow more creators to monetize their presence on the platform, including creators with fewer followers.
The company announced today that it is lowering eligibility requirements for the YouTube Partner Program and opening up a handful of monetization methods to smaller creators, including paid chat, tipping, channel membership and purchase features.
Under the new eligibility policy, YPP will open to creators once creators reach 500 subscribers — half of YouTube’s earlier number. Other benchmarks are also changing: Creators to participate will need to have 3,000 valid watch hours instead of 4,000, or 3 million short views instead of the original 10 million. The following requirements will initially be implemented in the US, UK, Canada, Taiwan and South Korea.
Smaller creators will still need to grow their footprints to capitalize on ad revenue, YouTube says, adding that the existing YPP requirements for revenue sharing will remain in place (the company notes that creators will be eligible for additional fees once they meet the higher requirements). No need to reapply to the program). YouTube has used its advertising revenue sharing program to entice creators to make money, with the company strengthening shortform content in recent months by launching an advertising revenue sharing program specifically for shorts.
Other platforms like TikTok have also lowered the bar for access to the creator monetization feature. Earlier this month, the company announced that its video paywall feature, Series, would be available to creators with more than 10,000 followers, but users with 1,000 followers who meet other requirements will also be able to participate in the program. can apply. The series gives creators the option to share premium content that fans can pay to access.
In both cases, small creators are getting an opportunity to make money from fans and followers who pay for additional content, interactions, or otherwise support the creators financially. Monetization features such as tipping or paywalls are available on other creator platforms and, in each case, require an audience that is willing to spend money.
Other monetization streams are also opening up to a wider set of creators. The Shopping affiliate program, previously available by invitation only to select creators, is now available to YPP participants in the US with at least 20,000 customers.