Adobe aims to usher in what it calls “creativity for all” through a new set of artificial intelligence technologies, which the company made available to consumers starting Wednesday.
The tech giant on Wednesday made its generative AI available to consumers, which enables people to create content using a range of inputs, including text, images, sound, animation and 3D models.
Do you want to create an image of a dragon emerging from the clouds and breathing fire? Adobe executives believe the company has created a straightforward and elegant solution for this and countless other creative endeavors.
A demonstration provided to this news organization by Adobe in recent days indicates that such a dragon image could be generated in a matter of moments through cloud-linked AI technologies.
The demonstration showed that simply typing an innocuous phrase like “dragon breathing fire in the clouds.” The demonstration showed that a manufacturer could also change things up a bit by requesting an image of such a dragon “emerging from the clouds.”
“This is creativity for everyone,” Alexandru Costin, an Adobe executive and 17-year veteran of the Silicon Valley tech company, said during an interview with this news organization. “It enables any consumer to type in a description of any image they have in mind and it can be generated almost instantly.”
Firefly is the name of Adobe’s family of generative AI technologies. Firefly is deeply integrated into many Adobe products, including Photoshop, Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.
San Jose-based Adobe, whose famous achievements include the creation of PDF (Portable Document Format) technology and Adobe Photoshop, conducted a large beta test of Firefly AI products and services globally.
“With more than 2 billion images generated during the Firefly beta, generative AI is ushering in a new era of creative expression,” David Wadhwani, president of Adobe’s digital media business, said in a prepared release.
The Firefly artificial intelligence family of products was trained on Adobe-licensed products as well as public domain content whose copyrights have expired. This way, people who create content made up of 2 billion images will not be infringing copyrights.
“Creativity is now a simple gesture,” Costin, vice president of generative AI and Sense at Adobe, said in a news interview.
In May 2023, Adobe launched a partnership with Google to use the search giant’s Bard, an artificial intelligence-powered conversational chatbot.
Of course, many people are concerned about the potential problems that could arise through the use of AI technologies.
In June 2023, Costin appeared on a panel hosted by Bloomberg with Hillary Crane, chief legal officer of Los Angeles-based sports and talent agency Creative Artists Agency, to discuss broader issues and opportunities and challenges arising from AI. Which can arise from AI.
“Think about an actor and how important the creative decisions they make are, not only when they’re playing a role, but also in terms of which roles they choose to create their entire body of work,” Crain said during the discussion. Agree to.” “It’s a real regional expression of itself.”
According to Costin, Adobe designed Firefly with the needs and rights of artists in mind.
“This was uppermost in our minds when we designed the Firefly,” Costin said during the panel discussion. “Artists were really angry about the fact that their public content was used without their consent, compensation, or control.”
There were concerns that Adobe trained its Firefly AI machines only on content licensed by Adobe or on public domain content that was no longer protected by copyright.
“We don’t use any recognizable characters,” Costin said during the Bloomberg event. “Artists are our customers.”
Adobe says it is also working with customers to enable them to create models using its assets to create custom content.
“Creativity for all has been our vision for some time,” Costin said in the interview.
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