Move over, concert T-shirt.
Snoop Dogg wants to sell fans an NFT that promises owners exclusive access to updates on the rapper’s life when he’s on tour starting in July. The Snoop Dogg Passport Series is billed as the first “digital tour collectible developed” priced at approximately $45 or 0.025 ETH (Ethereum cryptocurrency), available on SnoopPassport.XYZ.
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Passport NFT will feature behind-the-scenes videos and images uploaded by Snoop and his team. In conjunction with the start of his summer tour on July 7, Snoop will also unveil Snoop Selects, a curated collection of works from select NFT artists that will be released for free to all Passport holders. Snoop joins first group of Selects artists Cold, Terrell Jones and Alien Queen.
In addition, fans who purchase the Passport NFT will be granted access to future Snoop Dogg drops, playlists, the ability to purchase merchandise and tickets to events, and more.
“With the Passport Series, I can give my fans the chance to travel the world with me – something no one else has ever done,” Snoop Dogg said in a statement. Diversity, “I have always been a pioneer, and digital business is part of the future. I hope other artists can see what I’m doing and continue to innovate on my own.
The technology for the Snoop Dogg Passport Series was created in partnership with Transient Labs, an NFT development studio founded in 2022 and based in Denver. The deal was brokered by WME, which counts both Snoop Dogg and Transient Labs as clients.
“Having one of the world’s greatest artists engage with fans in such a creative and engaging way is a great representation of what we stand for at Transient Labs,” said Chris Ostoich, Transient Labs Chief Operating Officer.
Watch the sizzle reel for Snoop Dogg Passport Series:
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