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Move over, concert T-shirt.
Snoop Dogg wants to sell fans an NFT that promises owners exclusive access to updates on the rapper’s life while on tour starting in July. The Snoop Dogg Passport Series is billed as the first “digital tour collectible developed” priced at approximately $45 or 0.025 ETH (Ethereum cryptocurrency), available on SnoopPassport.XYZ.
Passport NFT will provide behind the scenes videos and images uploaded by Snoop and his team. Coinciding with the start of his summer tour on July 7, Snoop will also unveil Snoop Selects, a curated collection of select NFT artists’ works that will be released for free to all Passport holders. Snoop Selects joins first group of artists coldy, Terrell Jones and Alien Queen.
In addition, fans who purchase the Passport NFT will be granted access to future Snoop Dogg drops, playlists, the ability to purchase merchandise and tickets to events, and more.
In a statement, Snoop Dogg said, “With the Passport Series, I can give my fans the opportunity to travel the world with me – no one else has ever done it.” Diversity, “I’ve always been a pioneer, and digital business is part of the future. I hope other artists can see what I’m doing and continue to innovate on their own.
The technology for the Snoop Dogg Passport Series was created in partnership with Transient Labs, an NFT development studio founded in 2022 and based in Denver. The deal was brokered by WME, which counts both Snoop Dogg and Transient Labs as clients.
“Having the opportunity to see one of the world’s greatest artists connect with fans in such a creative and engaging way is a great representation of everything we stand for at Transient Labs,” said Chris Ostoich, Transient Labs Chief Operating Officer.
Watch the sizzle reel for Snoop Dogg Passport Series: