Step into virtual reality for all things fashion and beauty at this year’s Metaverse Beauty Week.
Who said the Metaverse was dead? Certainly not the fashion and beauty industries, which are still intent on connecting with their customers in cyberspace and forging new links with online video game fans. Evidence of this comes first in the form of Metaverse Beauty Week, which is set to take place from June 12 to 17 across multiple platforms. It offers an opportunity to participate in immersive experiences, games and masterclasses, and access beauty products in NFT form.
Beauty, more beauty, nothing but beauty. That’s what’s in this inaugural Metaverse Beauty Week, developed by creative agency Cult. The event is billed as the “First Annual Beauty Fest in the Metaverse”, with a slogan that reads: “Reality gets a makeover.” Like Metaverse Fashion Week, whose second edition took place in March, the event will offer an immersive experience aimed at brand customers and video game aficionados alike, all based on cosmetics and more broadly wellness.
All about Metaverse Beauty Week 2023
Unusually, the first-of-its-kind event will be held across multiple large-scale virtual universes, including Roblox, Decentraland and Spatial. Not satisfied with participating in recreational experiences – according to a program unveiled by The Industry. Beauty, Lush will introduce a giant bath bomb – users will be able to try out beauty-themed games, participate in hairstyling masterclasses, benefit from tips and tricks, and discover a host of cosmetics in NFT form. All will be presented by a host of brands that will appeal to beauty fans.
Lush, Neutrogena, Glossybox, Clementine, Cosnova, Lottie London, Flannels, The Immersive Kind, The Fabricant and Walde Beauty are among the brands that have already signed up for the event, offering a range of beauty, relaxation, sports and beauty products. based experience. and responsible cosmetics. To participate, simply register with an email address to unlock your personal access to the festival, then click the red ‘Jump In’ icon once the event starts. The organizers of this first Metaverse Beauty Week state that participation in the event is free of charge.
Another important thing to keep in mind before you jump headlong into this virtual beauty fest is that, while you don’t have a digital “wallet,” for example, you’ll need one to receive rewards or access your digital assets. may be required. , Otherwise, simply log on and enjoy the celebratory event, which will be attended by several world-renowned influencers as well as YouTube stars, apart from cosmetics brands.
Hero and Featured Image: Courtesy Photography Irina Imago/Shutterstock
This story is published by AFP RelaxNews.