Anheuser-Busch is facing sales losses amid the Bud Light and Dylan Mulvaney fiasco, and according to GLAAD CEO Sarah Kate Ellis, they have no one to blame but themselves.
alice appeared cnbc On June 22, brands ranging from Bud Light to Target faced recent backlash over their participation in Pride displays and campaigns.
,[The LGBTQ+ community] And our allies talk to our dollars,” he said. “And we don’t want to support a company that didn’t support us in a difficult situation.”
When asked if he believed the 27% drop in Bud Light sales was due to Anheuser-Busch’s refusal to take a firm stand in the Mulvaney controversy, Ellis replied: “It’s absolutely a retreat.” is due to.”
ICYMI: In April, the company partnered with trans TikTok star Dylan Mulvaney to promote its “Easy Carry Contest” and a special Bud featuring his face to celebrate the anniversary of his popular “Days of Girlhood” TikTok series Light gifted.
Instead of going out and touching the grass or doing virtually anything else with their time, those on the right, from pundits like John Cardillo and Derek Hunter to politicians like Rep. Marjorie Taylor Greene and Tennessee Senator Marsha Blackburn, chose to munch on the audacity. A beer marketing campaign featuring a trans woman. Their reactionary responses have inspired a range of worrying behavior, from calls for a boycott of Bud Light to Kid Rock sharing a video on social media in which he shoots cases of beer.
Although Anheuser-Busch CEO Brendan Whitworth initially issued a hollow april statement In which he claimed that his focus is “on building on and protecting our remarkable history and heritage.” at the end of that month, after wall street journal The report says two of the company’s executives have been sent on leave, raising concerns among LGBTQ+ advocates that the company is not standing by its employees amid its current PR storm. By May, the Human Rights Campaign informed the company that they were at risk of losing their entire Corporate Equality Index score if they did not take further steps.
“LGBTQ bar has stopped serving [Bud Light products], ”Ellis told CNBC. ,[Anheuser-Busch] Did not stand with us. I think they – the extremists – are taking credit for the decline in sales, whereas I think it’s really the other way around.
According to a report released by GLAAD and The Edelman Trust Institute in December 2022, Americans are more likely to buy or use a brand if the company “publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights”. doubles.”
Get the best of what’s weird. sign up for ThemHere’s the weekly newsletter.
Source
