The Tesla Cybertruck is displayed at the Tesla Giga Texas manufacturing facility during “Cyber” , [+]
Edmunds says production of the Cybertruck will be challenging, reminiscent of the Model 3’s painful ramp.
in spite of a Cybertruck sightings on car carriers increase, Don’t expect immediate mass production and customer delivery. Musk recently made it abundantly clear In a tweet dated 23 AugustSaying that it’s “an extremely difficult product to build” — essentially repeating what he said at the annual shareholder meeting in May.
“There will be many questions about truck production given Elon Musk’s indication of difficulties,” Jessica Caldwell, executive director of Edmunds Insights, told me, which was reminiscent of the Model 3 launch — a notoriously bumpy time for Tesla. Duration.” in an email.
Actually, Tesla almost broke During the early stages of Model 3 production, CEO Elon Musk said.
While Tesla is now in a far stronger financial position than it was in the past, the inherently difficult Cybertruck could drag the company back into “production hell,” as Musk refers to the Model 3 ramp.
That means lower production numbers for a truck made from ultra-hard cold-rolled stainless steel.
“The Cybertruck is not expected to be a major Tesla product, but its main role is to generate excitement around the brand,” Caldwell said.
Wait…Cybertruck Failed?
With the Cybertruck delivery event imminent, some believe Tesla is setting itself up for failure. One report even says that a new design is necessary.
But underestimating Musk isn’t a smart strategy, as history shows. Furthermore, the Cybertruck could attract a whole new class of buyers that the market never saw coming.
“The Tesla Cybertruck will occupy a slightly different niche than the existing truck players,” Caldwell said. “The Cybertruck will definitely attract non-truck owners,” he added.
So, the Cybertruck doesn’t have to beat the Ford F-150 or Chevy Silverado to be successful, no matter how polarizing it is.
Caldwell said, “The truck is polarizing, with both ardent fans and very vocal haters.”
