Gaming • May 17th, 2023, 5:00AM EDT
Sky Mavis, the creator of Axi Infinity, the play-to-earn crypto game that was made famous during the pandemic, may have taken a major step towards connecting back many lost users after 2022.
The latest incarnation of its blockchain-enabled Axi Infinity video game, which allows gamers to collect and trade non-fungible tokens (NFTs) or battle each other while earning rewards, will be available on Apple’s app, the company announced. Shown at the store. Will be available for download.
Sky Mavis launched the latest version of the game last year called ‘Axi Infinity: Origins’.
Initially, the company is launching the game on the App Store in select countries in Latin America and Southeast Asia. Sky Mavis co-founder Jeffrey Zierlin said the limited rollout would help the company “gather data around retention rates” ahead of an eventual global launch.
The countries where Apple users will be able to download the game include Argentina, Colombia, Peru, Mexico, Venezuela, Indonesia, Malaysia and Vietnam, the company said in a statement.
Zirlin said Sky Mavis has been working with Apple for about a year to get approval to launch “Axi Infinity: Origins” on the App Store. Apple has historically made it difficult for companies that want to allow users of its smartphone applications to buy, sell, and trade NFTs.
Hope Apple comes around to NFTs
Sky Mavis executives are optimistic that Apple’s policies will eventually evolve in favor of Web3 companies.
“We are optimistic about allowing NFTs and for Apple to add in-app purchases in third-party marketplaces,” Zierlin said. “We look forward to progress in the future.”
Apple’s App Store rules may have prevented the adoption of some blockchain-enabled applications as the company has restricted how and where digital assets such as NFTs can be purchased using its tools or through in-app sales. 30% deduction can be demanded.
“It’s definitely one of those variables that makes things difficult,” Zirlin said. “But I know there are bigger players than us fighting that battle. Epic Games, for example.
Epic Games, maker of the wildly popular Fortnite video game, has taken Apple to court to protest the tech giant’s policy.
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Zierlin said that for now Sky Mavis is expecting to see an uptick in growth once more iPhone users download the game.
“Seventy percent of our users come from family and friend referrals,” he said. “So to actually be on the App Store … it’s really important to our development machine.”
He also noted that Sky Mavis estimated “She Infinity: Origins” to be “the most played Web3 game right now” with over 1.5 million downloads.
There is no other web3 video game or NFT collectible that has come close to the success of AXI Infinity in terms of merchandise and adoption.
According to CryptoSlam, during the pandemic, Axi Infinity not only introduced millions to the play-to-earn gaming model, but also generated over $4 billion in trading volume! Figures. For a while in the Philippines, people managed to make a living playing this game.
“We’re the only Web3 game that mainstream people have really heard of,” Zirlin said.
ax infinite hack
However, the attention surrounding Axial Infinity hasn’t always been positive. Last year, North Korean hacking group Lazarus allegedly stole more than half a billion dollars from a gaming platform when it stopped using the Ethereum blockchain in favor of its own series called Ronin.
Both user numbers and trading volume have shrunk dramatically. Since reaching the high-water mark in August 2021, when AXI NFT trading volume reached $870 million on approximately 1.9 million transactions, activity has declined since then.
According to CryptoSlam, last month Axie NFTs recorded a trade volume of $2.3 million on less than 140,000 transactions! Figures.
© 2023 The Block Crypto, Inc. All rights reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.