In a pioneering move within the fashion industry, adidas has announced the launch of its inaugural Web3-powered digital artist residency programme, known as ‘Residencies by adidas’. This phenomenal event is set to provide a unique opportunity to digital artists from different corners of the world to showcase their creative endeavors and collaborate with renowned brands on both digital and tangible creations.
The program’s inception is credited to Three Stripes Studio, also known as ///Studio, a dedicated unit established by adidas in January to oversee its Web3 initiatives. ‘Residency by Adidas’ is set to launch globally on September 7 on the occasion of Korean Blockchain Week in Seoul. The launch will feature artworks created by the first group of artists participating in the event, including Tokyo’s Monkimoto and Adra Kandi, also known as Dear Nostalgia, representing Lebanon.
adidas launches ‘residency’ program
This innovative initiative consists of a series of limited edition non-fungible token (NFT) releases, with each artist offering a collection of only 100 NFTs, each priced at 0.15 ETH. Importantly, these exclusive NFTs will be accessible only to attendees of the Seoul event, adding an element of rarity and exclusivity to the collaboration.
Stacey King, global head of communications and activation for adidas ///Studio, expressed her excitement about the ‘residency’ project. He emphasized the brand’s commitment to exploring, experimenting and expanding its influence within the Web3 community. King said the decision to launch such an initiative was motivated by Adidas’ recognition of the brand’s importance in the Web3 sector, as well as the positive response it received from Open Edition events held in Berlin and New York City.
King further explained that the ‘residency’ embodies adidas’ commitment to fostering a strong pathway and platform for the most engaging and innovative artists within its community. He also hinted at an upcoming digital, physical and interconnected release, which is in line with adidas’ wider plans to establish ALTS as a flagship project within the Web3 sector.
The launch of ‘Residency by adidas’ underlines the brand’s strategic move into the web3 and metaverse. By providing a platform for digital artists to collaborate and showcase their work, adidas aims to strengthen its presence in the rapidly evolving landscape of blockchain technology and digital art. The limited edition NFT release serves as a testament to the brand’s commitment to embracing the digital age and leveraging the creativity of the Web3 community.
As the program prepares for its global launch in September, anticipation is running high among both artists and enthusiasts within the Web3 community. The ‘Residency by adidas’ is a significant step forward for the fashion industry, bridging the gap between traditional fashion and the emerging digital art world, while also taking advantage of the unique features of blockchain technology, including the scarcity and authenticity offered by NFTs Is.
Adidas’ entry into the Web3 sector not only reflects its commitment to innovation, but also highlights the brand’s recognition of the transformative potential of blockchain technology and digital art. ‘Residency by adidas’ promises to be an exciting and pioneering venture, opening the doors for collaboration and creativity in the metaverse, further blurring the boundaries between fashion, technology and art in the Web3 era.
Source: www.cointrust.com
