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The biggest rock stars in the world of personal finance are as much household names as famous athletes and actors. After all, anyone with a checking account has probably heard of Dave Ramsey, Suge Orman, Jim Cramer, and other money advice A-listers.
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But a few rungs down the influencer ladder, you’ll find some unique, fresh, and relatable voices offering practical and actionable advice on everything from debt reduction to real estate investing.
There’s nothing wrong with putting your faith in the big, brand-name gurus, but get to know these lesser-known financial personalities as well – they have just as much to offer.
marko zlatic
With 954,000 YouTube subscribers, Whiteboard Finance is getting the kind of attention that creator/host Marko Zlatic’s followers have long believed he deserves. The son of immigrants, Zlatic is a self-made investing success – he started at age 18 with a TradeKing account because its commission was only $4.95 per trade.
His straightforward primers, reviews and articles span personal finance, investing and economics. He is easy to understand and Zlatic is good at presenting the pros and cons clearly and without bias.
Ryan Scribner
Like Marko Zlatic, Ryan Scribner doesn’t try to give off a guru vibe. The author of “Side Hustle to Main Hustle to Millionaire” describes himself as a “regular guy from a small town in upstate New York.”
His YouTube channel, which has nearly 808,000 subscribers, leans heavily toward the side hustle, but tackles topics as diverse as Scribner dividend investing and stock valuation.
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richard coffin
Richard Coffin is the creator of The Plain Bagel, which records the achievement of reaching 100,000 YouTube subscribers on its website. However, it has since crossed 737,000 subscribers.
Coffin is an investment analyst for a small money manager called WDS Investment Management. His viewers join him on his journey to become a portfolio manager as he delves into personal finance, economics, investing and current financial events.
Bola Sokunbi
Four-time bestselling author, podcaster, speaker and certified financial education coach, Bola Sokunbi is the founder of Clever Girl Finance. Her YouTube channel is about “empowering women to pay off debt, save money and build real wealth”.
In 2021, she won the Financial Education Instructor of the Year (FEIY) award from the National Council of Financial Educators for launching a women-focused network that continues to inspire new followers.
Jeff Rose
Jeff Rose is an author, certified financial planner, former CEO of investment advisory firm Alliance Wealth Management, and founder of the GoodFinancialSents blog. He took the audience he built to his Wealth Hacker YouTube channel, which now has 379,000 subscribers.
His followers turn to him for advice on investing, retirement planning, personal finance and developing passive income streams.
sure
If you want to know more about good money hacks and good money habits, Nischay is an influencer. A qualified accountant, she brings her nine years of investment banking experience to every video she posts on YouTube – and her message has quickly caught on.
Nisha grew from 1,000 to 300,000 subscribers in just four months, and today she has over 5 lakh subscribers and over 22 million views across her 44 videos.
Julian and Kiersten Saunders
Wealthy and Regular founders Julian and Kiersten Saunders built an audience by encouraging conversations about money as it applies to wellness in daily life — things like eating better on a budget and taking guilt-free vacations.
His podcast covers topics as diverse as the pros and cons of prenups and timeshares, and he also has a book that covers it all, “Cashing Out: Win the Wealth Game by Walking Away.”
Beth Kobliner
Beth Kobliner is a financial journalist and bestselling author who has dedicated her platform as an influencer to enabling difficult conversations about money. Her books focus on the importance of family money discussions between partners and between parents and children. His mission is to help people understand that the often taboo subject of personal finance isn’t so personal that people can’t talk about it.
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